We placed 4th in our district for the National Student Advertising Competition with the American Advertising Federation. I was one of 12 students who worked super hard on this project, and my role was the Media Planner.
I guided my team with research to help us choose what strategy would be the best for our client Indeed. This required us to research what media habits are working for competitors and not working for Indeed currently. Also, worked with our content team to help execute these ideas. We also had to cost out how much our strategy would cost with a zero-based budget system.
Plans Book
Media and Promotions Plan
Allie Moore 